The first section of a business plan explains what exactly the business does. Opening a restaurant? Creating a travel agency? Be clear about what you do. Now explain why! Why are you passionate about this business? How did you get started? A few sentences about your story can go a long way in convincing someone to invest. Passion goes a long way. Be sure to share it.

You can’t provide services or products without the right resources. This is the place to list out what you have: locations, workers, physical supplies, and previous investments. Prove that you’ve thought through every step of the process and know how to get the job done.

Every business plan needs to end with a clear statement about why your business is worth investing in. A big part of this is showing your expectations for the future. How will your business expand in five years, or ten? How big can it grow? Be realistic, but also hopeful. This is the place to lay out your vision and really emphasise why the chance to be part of your business is a can’t-miss opportunity.

Now that you’ve got the world’s best business plan, learn how to share it in a meaningful way.